I recently discovered the beauty and wonders of a proform. What's a proform? Well, when you work at a ski/snowboard shop, work for a snowboard company, or become a professional snowboarder, you may get the chance to find out.
First off, you receive a card number and a password for logging onto the proform of the brand that you received a card for. In my case, it was Burton. So, I logged on, not knowing what I would find around the corner. Honestly, I was blown away by the prices and options that they offer there. Not only did they have shop series that are exclusive and hard to find anywhere else, they also had AWESOME prices. And when I say awesome, I mean more than %50 off of the retail price. I took this screenshot of the website on December 29th and you can see just how great their prices are.
A $699.95 2009 Feelgood ES sells here for only $324.80 and a $399.95 2009 Blender sells for a mere $185.60--you can't even find prices like these for used boards.
Keep in mind that these are not defective or used or scratched boards; they are brand new, off the shelf boards for a fraction of the retail cost. It is Burton's way of saying "thank you" to their friends, employees, and supporters.
Not only does the proform website have snowboards, they also have boots, bindings, outerwear, baselayers, and gear such as helmets, board and boot bags, and backpacks. Anything you need, you can get there. For example, I had been eyeing a pair of AK Women's Guide Gloves for a while but the price of $109.95 was way too steep. The proform offers the gloves for only $44 and ships them to your house for super cheap, too.
But the proform is not just about getting cheaper gear; receiving access to a proform is a professional honor that allows you to promote a brand, try out new equipment, and feel a little bit more special inside. Yet, it also comes with a level of trust from the sponsoring company. The company extends trust that you will not to sell your card, get discounts for friends, or buy items and resell them for a profit.
Being endowed with a proform card requires that you uphold your integrity. Sure, I could have bought a Feelgood ES and sold it on eBay or something for like a $300 profit, but the person who bought that board from me could have put that money into the industry by supporting a local snowboard shop instead. Ones integrity should be priceless and anyone who has a proform or who may get one in the future should keep this in mind, especially during this economic crisis when small shops are struggling to keep their heads above water.
If you don't have a proform card, this article has probably made you really want one. If you do have a proform card, perhaps this article has allowed you to truly appreciate it and to understand the burden that it comes with. Although it may sometimes feel like one, I think integrity should not be seen as a burden, but instead an opportunity to show yourself who you really are.
So, go out there and work for your local ski/snowboard shop, ski resort, or snowboard company; it comes with great perks and a lot of opportunities!